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How can you define these values with your business? First, start by asking yourself: So it’s super important that you keep yourself genuine. Align to Your Brand’s Core ValuesĬustomers are paying more attention than ever to brands that have a true interest in people, the environment, animals, health, and more. Let’s go over some of the best tips to create a sensitive campaign this Pride Month 2022. Since then, LGBTQ+ groups have taken to organizing gay pride events as a way to remember these events and celebrate the diversity that brings everyone together, as well as to keep demanding progress of gay rights all across the world. The month of June was chosen by the LGBTQ+ community to commemorate the Stonewall riots in 1960 to demand their rights and be recognized by the rest of the world.
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Using your brand to support every human’s right to be who they are is something beautiful! But first before making your whole Pride marketing campaign let’s get all the facts right. Remember that there are tons of countries where homosexuality is still illegal. This is why it’s important that you learn the context of what is appropriate and what is not. Pride month offers a real opportunity for brands to show their support for LGBTQ + rights! This applies to any brand big or small. Although changing your logo to show support might seem like enough, it’s better that you stay true to your brand all year round. It’s way more than making your brand look “trendy”. Pride month is not all about dressing your website in bright rainbow colors and calling it a day.
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How to Use Instagram Comment Moderation Tool.Collaborate with an Influencer or an Organization What Happens Inside Your Brand is Just As Important Going Beyond the Rainbow this Pride 2022.